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The Rome SEO Checklist: 27 things to fix before you spend a euro on Ads

A practical checklist to audit your site in about 90 minutes. Technical foundations, on-page, Google Business Profile for Rome, content, links and analytics. No fluff.

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What's inside

Technical: HTTPS, Core Web Vitals, sitemap, robots.txt, canonicals.
On-Page: titles, meta descriptions, H1/H2 hierarchy, images, internal links.
Local (Rome): Google Business Profile, NAP consistency, neighborhood pages (centro, Prati, Trastevere, EUR, Parioli, Testaccio).
Content: answering real client questions, comparisons, local case studies.
Links: digital PR angles for RomaToday, Il Messaggero, Corriere Roma; local partnerships.
Analytics: GA4, Search Console, lead + revenue tracking.

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The Rome SEO Checklist: 27 things to fix before you spend a euro on Ads

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What's inside