Content Strategy & SEO Copywriting

Content that Converts and Ranks on Google

Strategic editorial planning, native copywriting, and SEO-optimized content that transforms your website into a lead generation machine.

Editorial Calendar
January 2026
24 Articles/Month
+340% Traffic Growth
18 Keywords Top 3
Scheduled Content
Published
In Review
Draft
Our Method

Content Funnel: TOFU, MOFU, BOFU

We create strategic content for every stage of the customer journey, from initial discovery to final conversion.

TOFU - Top of Funnel

Awareness Stage

Educational and informational content that attracts organic traffic from users beginning to search for solutions. The goal is to build authority and brand awareness.

"How-to" guides Informational articles Infographics Video tutorials Pillar content
High volume • Informational intent • Maximum traffic

MOFU - Middle of Funnel

Consideration Stage

Comparative and in-depth content for users evaluating different options. Focus on differentiation and value proposition.

Product comparisons Case studies Reviews Advanced tutorials Webinars
Medium volume • Commercial intent • Lead qualification

BOFU - Bottom of Funnel

Decision Stage

Transactional content optimized for conversion. Users ready to purchase or contact who are looking for final confirmation before deciding.

Landing pages Service pages Demos & trials Pricing FAQs Quotes
Low volume • Transactional intent • Maximum conversion
Content Architecture

Topic Cluster Strategy

We build topical authority with an interconnected content structure that dominates entire search niches on Google.

Pillar Page
Cluster 1
Cluster 2
Cluster 3
Cluster 4
Cluster 5
Cluster 6

How Topic Cluster Strategy Works

Instead of creating isolated articles, we build interconnected content ecosystems that demonstrate your complete expertise on a topic to Google.

  • Comprehensive Pillar Page An exhaustive guide (2,500-5,000 words) that covers the main topic completely, serving as the central hub.
  • Specialized Cluster Content 6-12 in-depth articles (1,000-2,000 words) covering specific subtopics, each optimized for long-tail keywords.
  • Strategic Internal Linking Bidirectional internal links that reinforce semantic hierarchy and distribute page authority.
  • Maximized Topical Authority Google recognizes your site as an authoritative expert on the topic, improving rankings for the entire cluster.
Content Formats

Every Type of Content for Your Business

From blog posts to landing pages, from guides to infographics: we create all the formats needed for your digital strategy.

SEO Blog Posts

Optimized articles 800-2,000 words with keyword research, meta tags, and strategic internal linking.

Pillar Content

Complete guides 3,000-6,000 words that become reference resources in your industry.

Landing Pages

Conversion pages with persuasive copywriting, effective CTAs, and conversion-focused structure.

Guides & eBooks

Premium downloadable content for lead generation with professional design and high value.

Case Studies

Detailed success stories with real data, measurable results, and client testimonials.

FAQ Schema

FAQ content with structured schema markup to appear in Google rich snippets.

Service Pages

Optimized service descriptions focused on conversion and high-value commercial keywords.

Infographics

Data visualizations and informational graphics that increase engagement and social shares.

Performance & KPIs

Measurable and Transparent Results

We constantly monitor your content performance with clear metrics and detailed monthly reporting.

+340%
Organic Traffic
↑ Average Client Growth
28
Keywords Top 3
↑ Average after 6 months
+180%
Generated Leads
↑ Content conversions
4:35
Avg Time on Page
↑ Very high engagement

Performance Trend - Last 6 Months

Traffic
Conversions
Ranking
Jan Feb Mar Apr May Jun
FAQ

Frequently Asked Questions

Answers to the most common questions about our content marketing strategy and SEO copywriting.

The cost varies based on project needs. A basic package starts at €1,500/month and includes initial strategy, editorial calendar, 4-8 SEO-optimized articles per month, and reporting. For enterprise projects with higher volumes or complex industries, we offer customized solutions. Contact us for a free quote based on your specific goals.

Absolutely. All our copywriters are native speakers with specific experience in their target markets. We understand linguistic nuances, cultural differences, and search patterns. We never use automatic translations or non-native writers for content. Language quality is one of our key differentiators.

Initial positive signals typically appear after 2-3 months, with significant improvements in 4-6 months. SEO content marketing is a medium to long-term strategy: Google takes time to evaluate new content, build topical authority, and rank pages. However, results are lasting and scalable over time, unlike paid advertising which stops when budget runs out.

It depends on your industry and competition. For most businesses we recommend 4-8 articles per month (1-2 per week). Highly competitive sectors may require more frequent publishing. Quality is always prioritized over quantity: better 2 excellent articles per month than 10 mediocre ones. In the editorial calendar we balance frequency, seasonality, and available resources to maximize impact.

Content strategy is the heart of the SEO ecosystem. It integrates with: Keyword Research (to identify topics), On-Page SEO (for technical content optimization), Link Building (quality content naturally attracts backlinks), Technical SEO (to ensure content is properly indexed). We offer integrated packages that combine these services to maximize results.

Ready to Dominate Google with Extraordinary Content?

Request a free consultation and receive a preliminary analysis of your current content strategy with personalized recommendations.