Dominate Local Search Results in Rome
Appear in Google's Local Pack when customers search for your services in Roman neighborhoods. We optimize your Google Business Profile and build an unbeatable local presence.
Your Trattoria
Central Restaurant
Roman Cuisine
Optimization for Roman Neighborhoods
Local SEO works by geographic zones. We optimize your presence for the neighborhoods that serve your business.
Primary Zone (0-2 km)
Your main neighborhood. Maximum priority for Local Pack, hyper-local citations and zone-specific content. Goal: total dominance in results.
Secondary Zone (2-5 km)
Neighboring areas where you have customers. Optimization for queries including these neighborhoods, dedicated landing pages and local testimonials.
Expansion Zone (5-10 km)
Extended metropolitan area. Blog content about these neighborhoods, participation in local events and gradual building of geographic authority.
Complete Profile Optimization
A 100% complete profile is 50% more likely to lead to a purchase. Here's how we optimize it.
Complete Information
Exact name, verified address, phone number, website, detailed hours (including holidays), primary category and 4-5 relevant secondary categories.
Professional Photos
Minimum 15 optimized images: exterior, interior, products/services, team, logo. Businesses with photos receive 42% more direction requests.
Optimized Description
750 characters that naturally include local keywords, describe your unique strengths and communicate value to Roman customers.
Weekly Google Posts
We publish 1-2 posts per week: special offers, news, events, updates. Keeps the profile active and signals Google that you're operational.
Review Management
We respond to ALL reviews within 24 hours. Response rate influences ranking and demonstrates customer attention.
Questions & Answers
We proactively populate the Q&A section with helpful frequently asked questions, prevent negative questions and monitor new questions.
Reviews Drive Decisions
88% of consumers trust online reviews as much as personal recommendations. We manage them strategically.
"Excellent service! My Google Business Profile now appears in first position for searches in the Prati neighborhood. Reviews increased by 300%."
Marco Conti
Prati Law Firm
"In 3 months we went from invisible to dominating the Local Pack for 'dentist Trastevere'. The number of calls tripled."
Laura Rossi
Dental Practice
"Professional and competent. They managed all local citations and now we appear on 50+ Italian directories with perfectly consistent information."
Giovanni Bianchi
EUR Restaurant
Consistent Presence on 50+ Directories
We build and manage your NAP (Name, Address, Phone) citations on all relevant directories for the Italian market.
Google Maps
Apple Maps
Bing Places
PagineGialle
Virgilio
TripAdvisor
Yelp Italy
TuttoCittà
Foursquare
Trustpilot
+40 More
Local SEO FAQ
Local SEO is the optimization of your business's online presence to appear in geographically targeted search results. In Rome, where thousands of businesses compete for local customers' attention, local SEO allows you to appear in Google's Local Pack (the 3 results with map), in "near me" searches, and in neighborhood-specific results.
It's essential because:
- 46% of Google searches have local intent
- 76% of users who perform a local search on their smartphone visit a business within 24 hours
- 28% of local searches result in a purchase
Complete Google Business Profile optimization requires:
- 100% Completion: Fill every section with accurate information
- Quality Photos: Upload at least 10-15 professional images
- Precise Categories: Select primary category and 4-5 secondary ones
- Optimized Description: 750 characters with natural local keywords
- Regular Google Posts: Post 1-2 times per week
- Review Management: Respond to all reviews within 24 hours
Google reviews are crucial and represent approximately 15% of local ranking factors. Google evaluates:
- Quantity: More reviews = more trust signals
- Quality: Average rating directly influences ranking
- Freshness: Recent reviews weigh more than old ones
- Keywords: Words in reviews contribute to relevance
- Response Rate: Responding signals an active business
Additionally, 88% of consumers trust online reviews as much as personal recommendations.
Local citations are online mentions of your business's name, address and phone number (NAP). For Rome it's essential to be present on:
Italian Directories: PagineGialle.it, Virgilio.it, TuttoCittà.it, Yelp Italy, 11880.com
Maps: Apple Maps, Bing Places, Waze
Social: Facebook Business, Instagram Location
Important: NAP consistency is fundamental. Even small variations (Via vs V., different abbreviations) can confuse Google and damage ranking.
First 2-4 weeks: Optimized Google Business Profile, initial citations created
1-3 months: Growth in impressions, increased direction requests
3-6 months: Local Pack positioning for medium-competition queries
6-12 months: Optimal results and consolidated dominance
Local SEO tends to produce faster results than traditional organic SEO, especially for local commercial intent queries.
Ready to Dominate Local Search in Rome?
Get a free analysis of your Google Business Profile and discover how we can get you into the Local Pack.
Request Free Analysis