Keyword Research

Find the Keywords That Bring Real Customers

Discover exactly what your potential customers are searching for on Google. Our keyword analysis identifies hidden opportunities your competitors are overlooking.

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500+ Keywords analyzed per project
89% Clients on first page
Keyword Analysis
seo agency rome 2,400 42
seo consultant rome 880 28
seo specialist rome 590 24
google ranking rome 480 67
127 Keywords found
34 Opportunities

The Problem

Are You Optimizing for the Wrong Keywords?

Many businesses invest time and resources optimizing for keywords that seem relevant but actually:

  • Have search volumes too low to generate meaningful traffic
  • Are too competitive to realistically rank for
  • Attract visitors who don't convert into customers
  • Don't reflect your target audience's buying intent

The Solution

Data-Driven Keyword Research

Our scientific approach to keyword research eliminates guesswork:

  • We identify keywords with the right balance of volume and competition
  • We map every keyword to user intent (informational, commercial, transactional)
  • We analyze conversion potential based on real data
  • We create a prioritized roadmap to maximize ROI
Our Methodology

4-Dimensional Keyword Research

We don't just find keywords: we analyze them from every angle to ensure concrete results.

Search Volume

We analyze real monthly volumes for the Italian market, not global estimates. Every keyword is evaluated for its actual traffic potential.

Data sources: Google, SEMrush, Ahrefs

SEO Difficulty

We evaluate real competitiveness by analyzing the authority of first-page sites, content quality, and backlinks needed to compete.

Scale: 0-100 (proprietary)

Search Intent

We classify each keyword by intent: informational, navigational, commercial, or transactional. This determines the type of content to create.

Categories: 4 intent types

Commercial Value

We estimate each keyword's economic value based on CPC, industry conversion rate, and customer lifetime value.

Output: € potential/month
The Process

How We Work

1

Strategic Briefing

We start with an in-depth session to understand your business, ideal customers, competitors, and commercial objectives. This allows us to focus research on truly relevant keywords.

Duration: 1-2 hours
2

Keyword Universe Generation

We use 8+ different sources to generate a complete "universe" of potential keywords: SEO tools, competitor analysis, Google Suggest, People Also Ask, industry forums, and related searches.

Output: 1000+ raw keywords
3

Analysis and Filtering

Each keyword is analyzed for volume, difficulty, intent, and commercial value. We eliminate irrelevant keywords and group semantically related ones into thematic clusters.

Output: 200-500 qualified keywords
4

Mapping and Prioritization

We map keywords to existing or new pages, assigning priorities based on opportunity (volume/difficulty) and alignment with business objectives.

Output: Implementation roadmap
5

Delivery and Training

We present results in a dedicated session, explaining the strategy and how to use the document. We also provide briefs for priority content.

Duration: 1-2 hours + documentation
What You Get

Service Deliverables

Complete Keyword Database

Excel/Google Sheets file with all analyzed keywords, including metrics: monthly volume, SEO difficulty, CPC, intent, priority, and suggested target page.

Competitor Analysis

Detailed report on keywords your top 5 competitors rank for, with identification of gaps and overtaking opportunities.

Topic Cluster Map

Visualization of keywords grouped by theme/topic, ideal for planning site structure and content marketing strategy.

Content Briefs for Priority Keywords

For the 10 most important keywords, we provide detailed briefs with: suggested structure, questions to answer, secondary keywords, and competitors to outrank.

Frequently Asked Questions

Pricing varies based on industry complexity and the number of keywords to analyze. We offer packages starting from €500 for basic analysis (1 topic area) up to €2000+ for comprehensive multi-market research including extended competitor analysis and content briefs.

Professional keyword research typically takes 1-2 weeks from initial briefing to delivery. This includes: briefing (day 1), generation and analysis (days 2-7), mapping and prioritization (days 8-10), and presentation session (days 11-14).

We use a combination of premium tools: SEMrush and Ahrefs for volumes and difficulty, Google Keyword Planner for first-party data, Answer The Public for user questions, and proprietary tools for Italian market-specific analysis.

Yes, every research project includes in-depth analysis of keywords your direct competitors rank for. We identify: keywords where they're strong and you're absent (gaps), keywords where you can easily overtake them, and niche keywords nobody is exploiting.

We recommend a complete update every 6-12 months, depending on industry dynamics. However, we monitor main keywords monthly for clients with ongoing SEO contracts, identifying emerging new opportunities.

Discover the Keywords That Will Transform Your Business

Request a free preliminary analysis of keyword opportunities in your industry.

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