Every Booking.com reservation costs you up to 20% commission. With strong organic visibility you win guests directly – and keep the full margin.
Rome is one of the most visited cities in the world. Yet a large share of bookings runs through portals that charge high commissions. Every direct booking from your own site is far more profitable.
Guests who already know your hotel, or search specifically for "hotel Rome centre", should land directly with you – not via the costly detour of a portal. That is exactly what well-planned SEO delivers.
OTAs dominate the results and your ad budget. With targeted SEO you reclaim profitable direct bookings.
Your guests come from all over the world. Without multilingual, optimised content you give away reach.
Jubilee, events, holidays – demand fluctuates strongly. Content must cover the right occasions.
We optimise the website and booking flow so guests book directly with you.
Optimised content in Italian, English and other languages – with a correct hreflang structure.
Pages on landmarks, events and your district attract travellers early in the planning phase.
Optimised profile with photos and reviews for maximum map and local visibility.
Many travellers choose their hotel by location: "hotel near the Colosseum" or "hotel Rome Termini". Ranking for these geo searches wins guests exactly when they want to book.
A strong Google profile with top reviews increases trust and the direct-booking rate – and makes you less dependent on portal commissions.
Yes. When guests find your hotel directly on Google and your site convinces them, many book directly – commission-free. Over time this noticeably reduces OTA dependency.
Very. Most Rome visitors search in English and other languages. Multilingual SEO opens up these guests directly.
First results after 3–4 months, with growing impact and more direct bookings over 6–12 months.
Yes. Smaller properties in particular benefit from local and niche visibility, where they can outperform large chains.
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